The sponsor of the Corny Collins Show, from Hairspray,
changes his attitude towards Tracy from calling her a “fat communist girl” to
“cute chubby girl”. How did this change in opinion come about?
Does Street’s claim that prizes are designed to publicize
the organizations that sponsor them help explain the change in attitude?
Street’s claim is that one of the key
stakeholders of any prize event is the sponsor and that prizes are designed to
generate good publicity and bring in the cash. They see the prize as part of a
process of marketing their products. I will elucidate how the change in
attitude of the sponsor clearly brings out his claim and the impression that the sponsor has
an upper hand in any prize event. Furthermore, I will also analyze how media
coverage as brought to light by Street affects the same.
Interesting start. However, there are some claims that you may want to reconsider: do the events in Hairspray confirm the "upper hand" of the sponsor? To what extent do ideology and financial potential play a role in selecting a "right" winner?
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